About
Businesses need staff who work efficiently and effectively and who present a positive image to all types of customer both external and internal. Together these attributes make up professional behaviour at work. In this course, you will learn what is meant by professional behaviour and why it is important for the individual, the organisation and its stakeholders. In customer facing situations, organisations expect their employees to be smart in appearance, polite and keen to present a positive image of the organisation. Other aspects of professional behaviour are less obvious but equally important, such as the need to work co-operatively with colleagues and to be qualified and trained to do specific jobs. Individual members of staff need to know how to act professionally at work by demonstrating that they have the right personal qualities to do their jobs. By meeting the organisation’s requirements and expectations in carrying out their work, employees are contributing directly to the achievement of the organisation’s objectives.